Many new models are surprised to hear that they’re expected to create and pay for their marketing materials. Maybe they didn’t know models needed things like composite cards, portfolios, and web profiles. Or perhaps they thought it was the modeling agency’s responsibility to put together these essential items. Whatever the reason, the real story is that models are considered to be independent contractors, and these marketing materials are considered to be crucial start-up items that don’t involve the agency.
One of the most critical marketing materials you’ll ever use is a composite card, which can be called a comp card, z card, zed card, or sed card. This small piece of paper has the power to bring big results!